maintains temperature and guaranties solidity

 

guarantees maintenance of the “cream”, while exalting the aroma and flavour characteristics of the coffee

 

feldspathic porcelain stands up to thermal shocks, providing elevated anti-breaking indices, the fruit of decades of professional research

 

tough and brilliant, they stand up to scratching and wear as well as coffee stains; they have been certified and updated to be in compliance with the Ministerial Decree of 01/02/07, which guarantees the traceability of the manufacturer; they stand up very well to professional washing

 

visually very dramatic, they stand up very well to professional washing

 

innovative and elegant design in keeping with professional image and the functional requirements of an espresso cup

 

optimal capacity for maximizing the pleasure of drinking coffee

 

ergonomic and strong, they guarantee perfect balance of the cup on the plate

 

Fac was set up in the immediate post-war period as a one-man craft firm by its founder, Giacinto Adolfo Canepa, who learned the basic techniques by working in the decorative ceramics factories which made the two towns of Albissola Marina and Albissola Superiore, where the production plant is still located, famous. During that period, these towns were one of the leading cultural centres for ceramic art and internationally renowned: in the decorative ceramics workshops of the area, the founding partner worked for years alongside some of the leading names of Twentieth century art, including Fontana, Lam, Jorn, Capogrossi, Sassu, Fabbri and many others. This is where the roots of Fac lie: the first Fac cups were fired in the kilns alongside major contemporary artistic works.

Production soon increased and the small craft firm was transformed into a company, then into a joint-stock company, as normally happens in the case of companies characterised by rapid development.

The decision to specialise exclusively in manufacturing cups for professional use was fundamental to this expansion and the production of decorative ceramics was permanently abandoned, with research being conducted into a mixture and a production process for manufacturing china which could withstand the stress of professional use. It was this strategic decision which allowed Fac to make a name for itself compared with the other local firms and become an industrial company, rapidly becoming the sector leader at international level.